Stephan Sagmeister is a graphic designer how has worked with many major brands such as Levi Strauss &Co jean designer.Sagmeister isolated the Levi Strauss & Co logo diplayed on the companies products, he presents its basic shape and by using a range of different sized circles to create the natural imagery of a fly. The Button fly poster depicts a regular housefly in high resolution detail. The poster is printed with special printing techniques: The background is a dark silver and the button graphics are foil stamped with an eye catching and extravagant rainbow foil which I find appealing. I also like the orginality of using the design of the jean button (the most attractive but often undervalued part of the product, in my opinion) and transformed in to the central object that is recognisable to all who are familiar to the brand whilst also pulling in more new attention.
No comments:
Post a Comment