Tuesday, 2 October 2012

Nokia Pure - Dalton Maag

 

Designer of the Year - Graphics, Dalton Maag , 2012 for designing the new font for Nokia in aid to transform Nokia's visual identity and a new generation of phones that is 'completely free of arrogance'. Though I am aware that the simplicity of the font is deliberate so that the symbols can be recognisable by all, small or largely displayed, but I don't particularily find his style exciting and overall, I find it rather neutral in style and colour scheme.



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